Mastering Social Media



Let’s face it — nonprofits are LOUSY at telling people about the good work they’re doing! One of the reasons I feel it’s such an honor and privilege to work in this sector is because you’re doing amazing, life-changing work every single day! Yet, most of you are TERRIBLE about broadcasting it!

It’s usually because:
•We just don’t have the time – social media is just one more thing tacked on to our long and varied job description,
•We believe that marketing “isn’t something we do,” and/or
•We’ve been conditioned to think we shouldn’t brag, or that telling our clients’ stories is somehow akin to exploitation.

Social media is one of the fastest and easiest ways to connect with and engage your supporters, spread the word about the successes your clients experience, garner support (financial contributions, in-kind donations, volunteers, etc.), issue Calls to Action, and extend your reach.

At present, there are 2.3 BILLION active social media users, who have an average of 5.5 social media accounts!

If you’re not actively engaged in social media networks, you’re leaving resources on the table!

Beyond this, ¾ of donors start on line. If you don’t have a strong social media presence, people can’t find you, which means they can’t give you money, volunteer, or otherwise support you!

In our new online training, MASTERING SOCIAL MEDIA, you’ll learn:
❖ Ten goals social media can help you achieve
❖ How to decide which social networks are best for your organization
❖ The steps to creating a social media plan
❖ The 4 biggest mistakes non-profits make in social media
You’ll also get step-by-step instructions on how to create a year-long communications plan and a sample communications plan that we created for a client, which you can use as a leaping-off point for your own!

All this juicy goodness for only $97!
(However, from August 1-31, it’s included in our Back to School Sale, during which each online trainings is marked down to $57 — that’s nearly 1/2 off!)

MASTERING SOCIAL MEDIA will help you start, strengthen or expand your social media program so that you can increase your reach and impact.

The training content will be delivered to you as downloadable files. Once you purchase the training, the materials are yours to keep! You can watch the training video at your own pace and view it as many times as you’d like. The sample social media plan will help you move easily into implementation.

If you’re ready to become a social media superstar,


Our mission here at New Era is to help you get more, so you can do more. And social media is one of the most effective tools you can use to reach fans and supporters!

What’s possible when you’re raising more money?
You can fulfill your mission more effectively.
You can help more people, have a bigger impact.
You experience less stress; your workday is less frantic.
You have more time to truly connect with your donors, who want to hear the amazing stories you have to share and might have some of their own.

We’ve had the honor of partnering with more than 200 of your peers to raise more money, build stronger & more dynamic boards, chart a course for an exciting future & brag about the important work they’re doing.

We’d like to partner with you, too!

We want your organization to burn brighter than ever before.
We want you to be unstoppable. To sparkle & shine.
To fulfill your mission like nobody’s business.
To set the world on fire!

If you’re ready to set your social media program on fire, then


Questions? Feel free to get in touch: