Appeals that Work!



Are you ready to turn up the heat on your individual donor program?

Appeals that Work will help you do just that!

Here are New Era, we know that sometimes, you can feel like if you could raise more money, you could have a BIG impact.

We’re here to tell you that YOU CAN!

One of the most effective ways to secure additional revenue is to invest in your individual donor program.
And appeal letters are one of the most cost-effective ways to harness individual donations.

Our new online training, Appeals that Work will help you craft an appeal that sizzles. Using the strategies we’re going to teach you, we were able to increase one of our client’s appeal revenue from $5,210 to $17,938!

This training session will not only help you produce a more powerful appeal, but will forever change the way you think about fundraising.

If you’re ready to turn up the heat with this spring’s appeal, take advantage of our new training, Appeals that Work!
In it, you’ll learn about:

  • Contemporary Philanthropy
  • Message Marketing
  • The Components of a Successful Appeal

I’ll also share a case study with you so you can see what a difference these techniques can make!

This online training includes a half hour 1-1 session with Sarah Lange, and an invitation to join the Nonprofit U Facebook group, a community where you can ask questions, get advice, and share ideas.

All this sizzling content is only $67!

Our mission here at New Era is to help you get more, so you can do more.

What’s possible when you’re raising more money?

  • You can fulfill your mission more effectively.
  • You can help more people, have a bigger impact.
  • You experience less stress; your workday is less frantic.
  • You have more time to truly connect with your donors, who want to hear the amazing stories you have to tell and might have some of their own.

Don’t leave money on the table — sign up for Appeals that Work today!

The Appeals that Work training will be delivered to you as a downloadable file. Once you purchase it, it’s yours to keep. You can view the online training as many times as you like and share it with others in your organization. (We do ask, however, that you not share it with people outside your organization.)

Once you’ve purchased the training, we’ll send you an invitation to our exclusive Facebook group, where you can post questions, share your thoughts, challenges and ah-ha moments with me and a community of your peers. I’ll check the group once each week to respond to comments and answer questions.

And when you’re done, don’t forget to schedule your free, 30 minute one-on-one session with Sarah Lange, Principal & Founder of New Era, who has raised more than $72M for over 200 of your peers. During your session, she’ll work with you to address your specific fundraising challenges.

We’ve had the honor of partnering with more than 200 of your peers to raise more money, build stronger & more dynamic boards, chart a course for an exciting future, & brag about the important work they’re doing. We want your organization to burn brighter than ever before.

We want you to be unstoppable. To sparkle & shine. To fulfill your mission like nobody’s business. To set the world on fire!

If you’re ready to set your annual appeal on fire, grab your copy of Appeals that Work today!

Questions? Feel free to get in touch:




You Don’t Have to Take it From Us!



Here are just a handful of the hundreds of comments we’ve collected about our workshops & webinars in the past few years:

“She Blew. My. Mind. I will never think about fundraising the same way!” (David G.)

“Sarah talked about BIG ideas, but then told us practical, straight-forward ways to improve our fundraising.” (Jeanette A.)

“Sarah is so down to earth! You can tell that she genuinely loves the nonprofit sector. She is generous with her time & knowledge.” (Maria S.)

“I learned more about fundraising than I knew there was to know!” (Jeff K.)

“Sarah’s webinars were stock full of valuable tips & real-world advice. I can’t wait to implement everything I’ve learned.” (Annie G.)

Stay tuned! Each month, we’ll be creating new material — a one-hour webinar, 3-part or 6-module course or an e-book — designed to help you ignite your skills. If you sign up for our weekly email blast, you’ll be the first to know when we’re offering something new!


Sarah is Dynamic & Knowledgeable!

We brought in Sarah as a speaker for our annual national conference because she is a dynamic presenter with a wealth of knowledge of & experience in fundraising. What’s different about Sarah is that she has the ability to captivate any audience & explain things in a digestible, down-to-earth manner. We know that workshop participants leave feeling better prepared to seek dollars from donors!
Lakeya Cherry
Executive Director, Network for Social Work Management



Sarah’s Workshops were a Huge Hit!

We asked Sarah to deliver two workshops at our 2014 state-wide conference — which drew 525 nonprofits — because of her track record & because of her knowledge that spans the arena of fundraising, leadership, human resources & more. Both of Sarah’s workshops were a huge hit!

Sarah always jam packs her workshops with valuable information that someone can apply to their own jobs today. There are take-a-ways from every workshop Sarah presents. If asked to present, Sarah learns about the audience and customizes her message for the attendees.

Karen Maciorowski
Chief Operating & Financial Officer, CT Association of Nonprofits


Are you ready to turn up the heat?

Each week, we share our know-how, expertise and advice with you so you can fire up your performance — not just as a staff person, but as an organization. When you raise more money, you can help more people & make a bigger impact on the world (and isn’t that why we’re here?). Sign up today and receive our free e-book, Planning Special Events that Succeed!